Use the login button in the left sidebar to start analysing your Google Analytics data
What does this app do?
Was that success or just random noise?
This webapp uses Bayesian time-series to model your Google Analytics traffic under normal circumstances.
You can then pick a date when you know 'something' happened (the event) and compare the model's counterfactual trend to what actually happened.
This method attempts to give you an idea of what effect your chosen event had on your website metrics.
You can draw data using any Google Analytics segment and from the selected metrics to let the model help answer a wide variety of questions, such as:
What effect did those SEO changes make to my SEO traffic?
Did my direct traffic increase during my first TV commerical run?
Has my website relaunch increased the number of new visitors significantly?
...and so on.